[vc_row][vc_column][tm_heading tag=»h5″ custom_google_font=»» google_fonts=»font_family:Poppins%3A300%2Cregular%2C500%2C600%2C700″ font_weight=»600″ text=»Now admittedly, you have to have technical chops to get hired at Google, but having those undervalued soft skills makes a difference the long run makes, and studying art and literature helps cultivate them. By contrast, studies suggest that studying economics reduces empathy.» line_height=»1.4″][tm_spacer size=»lg:25″][tm_heading tag=»div» custom_google_font=»» text=»Morton Schapiro, president of Northwestern University, is an economist. Gary Saul Morson, his colleague, does close readings of Tolstoy. Together they teach a course on what economists can learn from the humanities and have co-authored a book, Cents and Sensibility, on the same theme. «][tm_spacer size=»lg:63″][vc_row_inner][vc_column_inner width=»3/12″][tm_image image=»875″][tm_spacer size=»sm:30″][/vc_column_inner][vc_column_inner width=»9/12″][tm_heading tag=»h5″ custom_google_font=»» font_weight=»600″ text=»Use psychological pricing methods.» line_height=»1.4″][tm_spacer size=»lg:23″][tm_heading tag=»div» custom_google_font=»» text=»Morton Schapiro: Economists do a good job applying our theories and tools to subjects that are normally associated with other fields, such as the cycle of poverty, individual behavior, and so on. But there’s evidence in citations and surveys that economists approach other fields in a more imperialistic way than they probably should. «][tm_spacer size=»xs:30;lg:35″][tm_heading tag=»div» custom_google_font=»» text=»Saul points out that there’s an idea that other fields have the great questions and economists have the all the answers. Economics brings a lot to these other fields, but these other fields could bring a lot more to economics. One that’s far-flung from what economists usually think of as a basis for useful knowledge is literature.»][/vc_column_inner][/vc_row_inner][tm_spacer size=»xs:30;lg:52″][tm_heading tag=»div» custom_google_font=»» text=»Some things can only be explained by stories, like great novels. Ethical questions can be endlessly complex, which is a central theme of great authors like George Eliot. The realistic model of people you get in literature is a lot closer to what people really are like than what you often find in economics.»][tm_spacer size=»xs:30;lg:68″][vc_row_inner][vc_column_inner offset=»vc_col-md-6″][tm_heading tag=»h5″ custom_google_font=»» font_weight=»600″ text=»Demonstrate the differences» line_height=»1.4″][tm_spacer size=»lg:23″][tm_heading tag=»div» custom_google_font=»» text=»By the very nature of needing to mathematicize their theories, economists can’t account for some things. You can’t mathematicize culture. A lot of theories covertly smuggle in certain cultural assumptions, like the notion that everybody is like an American. But everybody is not. What looks like an economic model turns out to be a cultural model, and cultures really do differ.»][tm_spacer size=»sm:30;lg:68″][tm_heading tag=»h5″ custom_google_font=»» font_weight=»600″ text=»Offer a money-back guarantee» line_height=»1.4″][tm_spacer size=»lg:23″][tm_heading tag=»div» custom_google_font=»» text=»Literature is particularly important because you identify with people very much unlike yourself, from different cultures, genders, backgrounds. You learn to empathize and get out of the natural narrowness and egoism of thinking everybody is like yourself. «][tm_spacer size=»sm:30;lg:68″][tm_heading tag=»h5″ custom_google_font=»» font_weight=»600″ text=»Test your offer and price, and be creative.» line_height=»1.4″][tm_spacer size=»lg:23″][tm_heading tag=»div» custom_google_font=»» text=»You get constant practice at it. There’s no way to read Tolstoy without extending empathy on page after page with one character or another. You learn to turn your critical intelligence on your own favorite assumptions. That’s what higher education needs to include.»][/vc_column_inner][vc_column_inner offset=»vc_col-md-6″][tm_spacer size=»sm:40″][tm_image full_wide=»1″ image=»876″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]